Eagle Mullet
FILMS
Commercials
The 6-second Commercial.
The 15-second Commercial.
The 30-second Commercial.
We cross the bridge to any digital platform.
Choose your desired digital platform. Broadcast Television, OTT networks (Hulu, Amazon, others), web apps (IGTV, instagram, snapchat, facebook), and more. We create high quality versions for each necessary platform.
The 6 Second Commercial.
Short & Sweet.
The Stats.
Short-form, 6-sec ads on capture 8% to 11% more attention per second than longer ads, according to new research by the Advertising Research Foundation (ARF) and TVision Insights provided to Marketing Dive. In the new age of so much content in makes sense to get the message across as quick as possible. 6-sec commercials have the highest completion rate of all lengths.
No Skipping.
The audience more frequently consumes content in snippets, record shows or stream them online. A 6-sec ad hits the sweet spot for reaching anybody who has a short viewing tension span when it comes to commercials. These ads hook the viewer in on the visual storytelling allowing the viewer to finish the ad, not hitting skip. Black Caviar ads are designed to hook and finish.
Higher completion leads to increased call-to-action success.
A time limit brings out the best most creative ways to express your marketing messages. With 6-sec video ads you have more viewers seeing your message and increasing your call-to-action success.
The 15 & 30 Second Commercial.
Powerful Storytelling
Storytelling is an essential role to having successful and effective advertising. Thirty seconds gives us plenty of time to have the viewer moved by the story and feel for the characters in it. It's enough time to create an emotional connection to the viewer with powerful storytelling which leads to effective advertising.
Nail your target.
Base your ads on what people are searching and watching with google adwords and youtube targeted advertising. Create ads that directly target the specific demographic you're trying to reach or base content off what the viewer is watching.
Goals.
Eagle Mullet Films works with an overall objective to create effective advertising that works for your brand. All brands are created different and should be treated that way. We want viewers looking forward to watching your ads as if they're a popular streaming show or film. Geico has definitely been successful at this. These are the commercials that viewers search and share to their entire social circles because they are entertained. Our goal for any campaign is to create video advertising that the audience wants to see. This is the key to creating enganging video content that gains exposure.
