Eagle Mullet
FILMS
Strategy.
If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. Focus on the right message for the right audience at the right time. The aim of our strategy is to know and understand the target audience so well that the product or service fits them and sells itself. The first step in exceeding your customer's expectations is to know those expectations. Our tools are tools used by many to research data about viewers.
The Balance of Two Forces.
Black Caviar Agency understands each brand has a brand history, position, and value. We believe in a balance between strategy and creativity. We find the sweet spot between these two forces. What concludes is a recipe for successful video advertising and branded video content.
Brand position.
Each brand is unique in it's essence. What is your brand at its inner core? A brand should be stripped down to one thing. One adjective or verb. One core value. Jeep is rugged. Volvo is safe. Coca-Cola = happiness. IBM has solutions. Can your brand position and identity be boiled down to one word? Black Caviar Agency peels your brand's layers down to it's true core value. To that one word that everyone will know your brand by. Brands are constantly competing for positions in the consumer's mind. Own the competition, put your flag in the ground, and position your brand uniquely to occupy your own piece of land in your consumer's mind.
Truth in Brand.
Black Caviar Agency finds the central truth of your product, which often gets overlooked. For example, when Kodak sells cameras. They don't sell cameras that take pictures. They sell cameras that capture and freeze moments in time, memories, that you can cherish forever as time keeps ticking. Of course now you can instantly take pictures on your cell phone. The Apple iPhone 11 portrayed its truth in the video to your right. It uses cool imagery and location to portray the new triple camera which has three different shooting features. Using a funny looking dog catches your eye and who doesn't like dogs? It's all about bringing out the truth in your brand, product, or service and portraying these truths in an entertaining way with filmmaking tools. Apples second ad shows the power of entertaining storytelling from a day in the life of being an Apple iPhone 11. The abuse it takes and how it's extremely durable to the daily grind of life for an Apple iPhone across any user. Also, look for the extremely relatable situations in video B!
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YouTube's TrueView
With Google's TrueView you'll only pay when someone chooses to watch your video ad. TrueView allows for more views from a specific target audience that is interested in watching entertaining ads play out. Black Caviar Agency and TrueView combined will do some damage.
TrueView Ad Technology.
Why bombard users with ads they don't want to see? With TrueView, you give them a choice, and it's a win-win. Viewers see videos they're interested about and you get more views from an audience you know wants to watch. You'll only pay when someone clicks to watch your video ad, and they've watched at least 15sendos need more resaerch. Use TrueView as a very effective outlet for your marketing campaign. YouTube is owned by google so the posting videos on YouTube is essential.
Data driven strategy.
Overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop videos for each level of your sales funnel. We outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. This all may sound like rocket science but its really not that complicated. Our goal with each strategy can be different. But there's one common denominator and that is strategy should lead to your videos being seen by the right people in the right places, at the rifht time, giving your video advertising the best chance to be successful.
Video is prime for SEO success.
Helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YouTube and tag it up and down with keywords/key phrases.